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Lively

LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée. Inspired by women with wild hearts and boss brains.

  • Made with care
  • We’re committed to sustainability & giving back
  • Ultimate comfort
  • High-style

#1
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Tommy John

Founded in NYC, Tommy John aims to offer reasonably priced underwear, garments and socks for both men and women. After rising to popularity initially with their men’s underwear they have now taken on the world by storm with the release of their women’s line. It garnered so much popularity that even Kevin Hart and his wife have promoted their products.

  • Extensive underwear and clothing options for men and women
  • Material is very light, breathable and absorbs no moisture
  • If you are not happy with the first purchase of Tommy John, it’s free!
  • Has multiple retail locations in the United States

#2
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Ruby Love

A big player in the period proof underwear category is Ruby Love. Founded in 2015 and formerly known as PantyProp, RubyLove follows the mantra “Founded by women, for everyone”. Their patent pending technology offers maximum absorption and protection against leaks and stains. This creates peace of mind and allows customers on their period to feel like any other day.

  • Dry-tech mesh stops leaks in every direction
  • Range of products available for women & teens including underwear & swimwear
  • Period underwear holds up to 2.5 tampons worth of fluid
  • Period kits available to make your experience as enjoyable as possible

#3
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Thinx

Another player in the leak protection underwear market is New York based Thinx. Founded in 2013 by the trio Antonia Saint Dunbar, Miki Agrawal and Radha Agrawal Thinx has exploded on the scene with their menstrual underwear and feminine hygiene products. Time magazine called Thinx period panties one of the best inventions of 2015.

  • Sustainable solutions to single-use disposable sanitary products
  • Money-saving in the long run
  • Most items purchased in the last 60 days are eligible for return or exchange
  • Machine washable

#4
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Thirdlove

Started in 2013 by Heidi Zak and Ra’el Cohen, Thirdlove is an American company that is mostly known for their bras but also sells underwear, loungewear and nightwear. They changed the market when they became the first company to offer trademarked half cup sizes. They were also the first to provide customers with a mobile app which allowed women to measure themselves at home.

  • Offers half-sizes, along with a pretty large size range
  • Aesthetically pleasing and comfortable
  • Bras fit well and look good under clothing
  • Mobile app to find best fit

#5